Category Archives: Local

Finding a Balance for Your Text Message Campaigns

Text messaging has spread like wildfire since it was introduced several years ago. Small businesses are utilizing this strategy to reach out to a wider audience while significantly cutting their marketing costs. Printed materials such as the Yellow Pages, newspapers, and magazines are losing their grip and the public has shifted most of their attention to mobile phones. Due to the digital mobile explosion, both large and small businesses have started to take notice of how Text Message marketing can help them reach out to local consumers. However, it is very important that you understand the difference between “desired” text messages and “spam.” The best way to avoid the...
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Why You Need a Mobile-Friendly Website

There are a lot of benefits to enjoy when you have a mobile-friendly website for your business, but numbers can explain this better. There are more than 125 billion sites on the internet with only a little above 10 million being mobile-friendly. This means that mobile websites are not yet fully utilized by businesses, but they need them in order to reach a large portion of their target audience. Most people use mobile phones to surf the internet today, so there is a need to exploit this area to maximize profits while keeping expenses low. In recent times, local searches have increased substantially with estimates for 2012 being...
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