Category Archives: Reputation Marketing

Previous surveys have revealed the very clear role that online reviews play during the decision making process. Customers tend to trust the reviews that they find online and especially those found on sites like Yelp!, Angie’s List and RipOff Report as if they were the opinions of their personal friends. New research has revealed that buyers are reading fewer reviews than before in order to make their decision. In the past, potential customers may have researched your company, service or product more extensively by reading a number of reviews and related discussions online. Today, they tend to read significantly less reviews before deciding whether or not to...

Social media is one of the most important parts of any online reputation management strategy. Everyone seems to have a Facebook, Twitter, LinkedIn or some other social media profile. Also, more and more internet users are choosing to run searches on YouTube for informative videos to answer their questions. The explosion of the popularity of social media is reason enough for brands and businesses to realize just how important it is to manage your social reputation as part of your online reputation strategy. The first step is to establish a name for yourself across the board. In other words, you need to sign up for accounts on...