Previous surveys have revealed the very clear role that online reviews play during the decision making process. Customers tend to trust the reviews that they find online and especially those found on sites like Yelp!, Angie’s List and RipOff Report as if they were the opinions of their personal friends. New research has revealed that buyers are reading fewer reviews than before in order to make their decision.
In the past, potential customers may have researched your company, service or product more extensively by reading a number of reviews and related discussions online. Today, they tend to read significantly less reviews before deciding whether or not to...
Read moreNo comments Your online reputation and online reviews
