Finding a Balance for Your Text Message Campaigns

Text messaging has spread like wildfire since it was introduced several years ago. Small businesses are utilizing this strategy to reach out to a wider audience while significantly cutting their marketing costs.

Printed materials such as the Yellow Pages, newspapers, and magazines are losing their grip and the public has shifted most of their attention to mobile phones.

Due to the digital mobile explosion, both large and small businesses have started to take notice of how Text Message marketing can help them reach out to local consumers.

However, it is very important that you understand the difference between “desired” text messages and “spam.” The best way to avoid the former is to allow your customers to opt-in to your mobile list. This will assure you that they really want to receive the updates you plan to send out.

It is pretty easy to acquire an opt-in list when you do everything right. You can get a lot of customers to sign up simply by offering incentives. To fuel your opt-in rates, advertise your Text Marketing campaign on your website and any other promotional materials.

Once you have a list started, you can start sending messages with special discount offers, contests, prizes, and anything else to keep them interested.

However, although they opt-in to your list, you should still limit the number of messages you send out.

Depending on your type of business, carefully plan campaigns to ensure that you respect your list. If you start sending out too many messages, you will realize that the number of customers reading them will decrease pretty quickly.  So it is crucial to find the perfect balance that works for your business and your customers.

In short, a winning campaign typically consists of lower frequency and interesting content. This will keep your audience engaged and looking forward to hearing from your business and what you have to offer.

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