The modern world is rapidly adopting mobile technology and text messaging is gaining momentum at a very high pace.
Your local competitors are catching on to this fact, and hopefully you are as well. Many companies, small and large, are starting to implement Text Message Marketing campaigns in their businesses.
If you share customers with some of your local competitors, you could be missing out on sales if they are running a Text Message marketing campaign and you are not.
This powerful form of digital marketing allows you to remind your customers that you exist simply by sending them an occasional text message. These messages can be coupons, special offers, or any other information you want them to have.
As long as the information is valuable in the eyes of your target market, then the messages will be well-accepted and effective for your business. If you choose to ignore this marketing stream, you take the chance of letting your competitors, who are using it, to steal your business.
Mobile phones have long since moved from being luxury items to being basic necessities in our lives. They have become a “must-have” in our everyday activities. Therefore, Text Message marketing is a direct marketing strategy that puts you in touch with your customers immediately.
Having a slow day and want to get an influx of sales? Send a text message to your customers offering them a limited-time discount. Not only will this remind them that you exist, but many of them will act on your request.
All they have to do is come into your establishment and show your staff the text message in order to redeem it, which is convenient for them. Long gone are the days when consumers have to remember to take a coupon with them to redeem offers; they will always have your mobile offers right in their pockets.
Text Message marketing also helps you create a healthy customer-business relationship without going overboard with the budget. By sending short messages to your customers, you can build trust and credibility while giving them that personal touch that they crave.