Many business owners wonder why they need Mobile Marketing as a marketing tool. Well, the answer is simple; people are too busy to watch TV, read newspapers or look at billboards.
Therefore, there is a need for businesses to get their messages across to consumers directly in other ways. The most effective way to do this is through mobile phones.
The following are some features you can take advantage of to market your business to mobile consumers:
SMS Text Message Marketing
This is the earliest of the existing Mobile Marketing strategies. It involves sending out text messages to multiple recipients (usually customers), to inform them about coupons, events, special offers or anything else your business needs to communicate to them.
This method has proven to be effective due to the fact that it is inexpensive, yet extremely powerful in getting a response and sales.
You might have an official, traditional website for your business but this is not enough in our world. Websites that are not mobile-friendly can only be comfortably viewed using PCs. You might be wondering where the problem comes in. Well, the problem is that most people are now using their mobile phones to access the internet.
This means that they will avoid your website if it takes forever to load and is difficult to navigate on their mobile devices. When this happens, you miss out on a large percentage of potential business.
QR (Quick Response) Codes
These are the odd-looking squares appearing on print media everywhere. They are similar to barcodes but with more information embedded. The codes are designed for smartphones with cameras. All your customers need to do is scan the codes and use mobile applications to decode the information.
QR codes can be used to link to websites and other digital media pages, which will allow you to take your Mobile Marketing efforts to a whole new level.