Social media is one of the most important parts of any online reputation management strategy. Everyone seems to have a Facebook, Twitter, LinkedIn or some other social media profile. Also, more and more internet users are choosing to run searches on YouTube for informative videos to answer their questions. The explosion of the popularity of social media is reason enough for brands and businesses to realize just how important it is to manage your social reputation as part of your online reputation strategy.
The first step is to establish a name for yourself across the board. In other words, you need to sign up for accounts on all the top sites including those mentioned above. That way, when somebody searches for your brand or company name, the first results they will come across will be your company website, your social media pages and your blog or blogs should also feature. By dominating the first page of search results with your own profiles that are under your control, you can do a better job of controlling what others see and read about your business.
Another essential rule to remember when it comes to your social media reputation is that you need to monitor your pages for comments and feedback. People love to voice their opinions and scream and shout where everyone can hear them. If they feel like your company has wronged them in any way, they will get a kick out of slamming you online and they could use your online profiles to do just that. So, if you notice a question posted on one of your pages, make sure that you respond with a great sense of urgency. Not only will it impress the person asking the question but future readers will notice how you handle yourself and care for your customers. If you receive a negative comment or complaint, you need to keep your cool no matter what. If the person uses bad language, you are fully entitled to remove their post and notify them about this while still offering to resolve the issue. Make a public effort to solve the problems of your customers so that everyone else can see your efforts and your faith in your own product or service. Always ensure that your comments and responses are polite and appropriate. Do not let people get under your skin and handle their issues in the same way as if you were face to face and in front of a crowd of potential clients. What you say online can follow you around for years to come so think before you upload anything.
Make use of tools like Google Alerts to help keep an eye on your online reputation and social media reputation all at the same time. Responding appropriately and promptly is essential. Everything is so instant and high speed these days that we really need to keep up. If you cannot handle all of your social media responsibilities personally, you may need to hire somebody to do so on a daily basis.